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The web site has the following in the site, "Av La Calma 3321-4 a una cuadra y media." We noticed that the web site also stated " De Av López Mateos Col." It also said " Contamos con pago con tarjeta a domicilio Búscanos en sindelantal. Av Patria 27-1 casi esq. Vallarta contraesquina de la agencia Toyota. Contamos con pago con tarjeta a domicilio Búscanos en sindelantal. Av Valdepeñas 8538 Local 3. Camino real a Colima No." The header had Sushi as the highest ranking optimized keyword. This keyword is followed by sushi guadalajara, sushi zapopan, and sushi a domicilio which isn't as urgent as Sushi. The other words sushiexpress.com.mx uses is comida japonesa. comida is included and might not be understood by web engines.